I am still a little bit undecided on this "Aveeno Active naturals natural protection mineralblock sunscreen SPF 30" My best friend came to my house to lay out by the pool with me last summer and brought this with her for her face. Now I am pretty white myself but she's more pale than I am, this stuff worked great for her. I however, was not very pleased. I wanted something to use on my face with low SPF so I could still get a little bit of a tan, without being fried. This sunscreen made my face feel so greasy I couldn't bare to leave it on more than an hour. I also hated the way it looked on my skin, I had white (pastel looking) streaks on my hands and cheeks. It was a big disappointment for me because I am a huge fan of Aveeno products. Scent I didn't notice much of a scent. Absorption The absorption of this sunscreen was awful, I don't even think my skin absorbed any of the tiny bit that I applied to my face. It just felt greasy after using it. Longevity I left it on for as long as I could stand it (an hour tops) and had to wash it off. My best friend left hers on all day long. Ease of Application It is very easy to use, put a small dab on your finger and apply to your desired area. Just like applying lotion.