My favorite Aveda product by far. I have always looked for a mask that would take out all my impurities and that is exactly what this mask does. Like I said, a little goes a long way. When using this mask, you do not want to cake a lot on. If too much is applied then it will not do an efficient job at pulling out all dead skin and clean your pores. On top of that, the product is all nature with not artificial chemicals in it. You will finish with your face feeling smooth and brand new! Effectiveness Making sure you apply a thin layer or mask directly onto skin is very important. Immediate result can be noticed at the touch of your skin once rinsed off. Ease of Application dispensing clay mask into hand and applying thin layer to face in circular motions. Do not get into eyes or it will burn Scent The clay mask has a weird scent. I don't was to say like dirt because it isn't that bad. But it does not have a perfumey scent at all.