I want to first start out by saying that there really isn't an aveda hair care product that I don't like. Some I just think are a lot better then what else is out there! This shampoo is one of those amazing products that helped me out. I like to color my hair. Okay I really really love coloring my hair at home and it doesn't always turn out the way I want it to. I was going for blonde, but I forgot that underneath the brown hair I had was red dye from before. So I went to lighten my hair color and ended up with orange. Yes bright orange hair. I used this shampoo and the conditioner on my hair everyday and after about a week my orange hair had toned down into a much more natural looking blondish shade. I loved the way this shampoo smelled and I really appreciated that I didn't have to make my hair fall out by dying it yet again. Thank you! So if you color your hair a lot. I would keep this around to safely tone your hair!