I have tried a lot of organic conditioners and I have to say I love the results I get from Avalon Organics Lavender Conditioner. I have curly, gray, color treated hair and this conditioner make it soft (and smell great)! I find that my hair does not look dry but soft curls form as my hair dries. Effectiveness When I can find an organic conditioner that makes my hair soft I don't change! I'm a no fuss person & when I can shampoo & condition my hair and know it will look great if I forget to use styling products I'm thrilled. Scent I love the smell of lavender! There just enough scent that remains that I personally love.