I purchased this sunscreen because I wanted something baby-specific for my little one for her second summer, since she'd be outside playing for hours for the first time. I really like that it's free of parabens - makes me feel safer about using the product on a small toddler. That was my main criteria in choosing her sunscreen. Overall I've been pleased with it and would buy it again. It is not terribly greasy or overly thick / hard to spread like some sunscreens I've tried, and it's not too watery or anything either. I like that the cap is flat. It makes it easy to store "upside down" so that the product is near the opening when it's running low so that I can get every last drop out. It doesn't seem to have a strong fragrance either which is important to me in a baby product. I can't evaluate the effectivess very well as my toddler's skin is pretty dark, BUT I will say she didn't get a sunburn while using this.
Saint Louis, MO