I've used Aussie products for a long time now. When I saw the Aussie kids available at the store I had to try it out. This formula is a 3-in-1 meaning shampoo, conditioner and body wash. My kids really enjoy the amount of bubbles it creates in the tub. The soap comes in a pump bottle which is convenient for me too. Effectiveness I have three kids all with very thick hair. I have noticed so far that the Aussie Kids 3-in-1 works well on their hair and leaves it soft and manageable. My daughter's hair is shoulder length and thick. Since she's only 3, she does not like her hair brushed. While using Aussie Kids I have not needed to brush it as much, just run my fingers through it to keep it under control. Scent In this particular formula, the scent is G'Day Grape and that's exactly what it smells like, Grape. More specifically bubble gum grape. It's not overpowering just sweet. The scent lasts for quite a while even on my children. At least 24 hours after using it I can still smell grape in their hair.