I cook a lot of rice in my home so I needed a reliable, low priced cooker and this one caught my eye. It is a fantastic rice cooker. It gets the rice cooked perfectly, with rarely a hard grain found in the bunch. Performance Rice comes out cooked perfectly every time and it doesn't take all that long to get it cooked either. I have used the steamer function far less, but it works very well also. That makes this machine a dual threat and well worth the money. Ease of Cleaning It's very easy to clean this rice cooker. I don't usually need more than a sponge to wipe out the inside and this rice cooker will look just as good as new. Ease of Use It is very easy to use this rice cooker. I figured out how to use the settings very quickly because it is built so user friendly. Durability I haven't had any problems with the durability of this rice cooker. I love how strong it is. It is going to last me a long time. Design This rice cooker looks great on my kitchen counter. It fits right in.