I have been an avid user of a certain brand of toothpaste and found myself without it one day and started to make my own toothpaste from baking soda, charcoal, cocoa pwdr and a slurry of other ingredients. I loved my handmade toothpaste but found that the coconut oil was clogging the drain all the time so I decided to try this stuff out. Compared to other toothpastes I have used, this one leaves that baking soda taste in your mouth which I can only describe as a salty minty flavor. Not the best. However, I did feel like this toothpaste whitened my teeth and left my mouth feeling super clean, but I will probably go back to making my own!