I have sensitive teeth from gum recession caused by tons of orthodontia. I would take my straight teeth any day and suffer the recession, but the sensitivity was starting to get really bad. Even brushing my teeth would hurt. My dentist told me to use sensitive toothpaste and gave me some samples which worked great. But when I went to buy a full sized toothpaste I didn't want to pay that much for the brand they recommended. But I found this aquafresh at a really reasonable price. The active ingredients to dull sensitivity were exactly the same and when I gave it a try I found absolutely no difference between this and the expensive kind. I got it in the mint flavor (not sure if it comes in others) and it has a great, fresh breath, minty flavor that I love. I will definitely repurchase for the long term as now I can eat anything hot or cold and it no longer hurts to brush my teeth!