My kids have like this toothpaste for years. They seem to really like the taste of it and the way it smells. The thing that they love the most about it is the pump tube. They have tried lots of kid's toothpastes and those squeeze tubes just end up leaving a mess for me to clean up. Either there is toothpaste all over the sink, coming out of the tube or the lid lost somewhere. This one is great because not only does it pump out, but it has a little lip on it so the toothpaste stays sealed. So even if they lose the lid (which is much bigger so they usually don't) they can still have the toothpaste sealed. The only thing that can be a little bit of a pain is when you have a little bit left in the tube. You can still clearly see that there is plenty to use, but you end up having to push the end of a toothbrush up it to make the pump send more toothpaste out. All in all it works great for kids. It is usually always found at a good price and many times I have been able to find this toothpaste on sale. I will continue to use this in the future. It is a lot less mess and still cleans teeth great with its triple protection. As a mom it works for me!