American Crew Shampoo is an item I bought where I get my haircut. It's more expensive than other shampoos and not something I usually would purchase. I found that it's a bit more sticky and harder to rinse out than other 'poos, but otherwise was worth the effort to pick up a few times. Effectiveness American Crew Shampoo cleans my hair effectively. It applies thicker than other shampoos and is aimed more toward the high maintenance hairstyle than a crewcut or other styles. Scent American Crew Shampoo has a pleasant scent but that's not enough to make it a regular purchase. I found that it's just another brand that I've tried and decided on something else.