I did not seek out Allen's Naturally Detergent, a friend gave me a sample because she knows I don't trust fragrances and dyes in my products. I find it difficult to find dish soap, hand soap and detergents, etc.. without added fragrances and other things that seem unnecessary. I didn't think much of it at the time and honestly I never really noticed if my clothes were cleaner from one detergent to the next. I just was happy to have a detergent free of the things I don't care for. However, after using Allen's I realized my clothes were different, cleaner. I also didn't believe the 1/4 oz was enough for a load and poured way more in.. don't do that, it's a mistake. I had to run and additional rinse cycle. Use the suggested amount of a 1/4 oz if you have an HE Machine I have had this rash type appearance on my arm for many years and no matter what I have done I could not get rid of it. Since using Allen's it has gone down considerably and never itches as it once did. Performance My car mats are beige and I had been trying to get them clean with dish soap and it was not working, I through them in my washing machine with some Allen's and they were cleaner than ever, like new which really impressed me. I also discovered mixing some Allen's with water in a spray bottle is a great way to get the cuffs and neck of my husband shirts clean. Recently we had taken one of our dogs bed to work and became really dingy and dirty I took it home and washed it in Allen's and it looks like brand new. I used to throw our dog beds away because they never came clean and now I can preserve them longer with Allen's and I don't have to worry about a scent being so strong my dog doesn't want to go near it. Scent There is no Scent which is why I like this. If you are looking for scent this is not the detergent for your. I guess you could add an essential oil of choice, not sure if that is good for clothes though.