I don't understand the negative reviews! I love this shampoo! I have received so many complements on my hair since I began using it. My hair looks fresh, shiny, clean, and healthy. I can't believe how shiny my hair looks -- people keep asking me what conditioner I am using. I don't use conditioner! It makes an excellent lather and it smells nice. The smell does not bother my allergies. I get this at my local Wal-Mart for about 75 cents! It is a great value and wonderful shampoo. I recommend it to everyone who complements my hair.