This product is excellent. It is soft, silky, economical and overall, it works. This conditioner is not harsh on the hair. My hair is fine and thin. So I enjoy the fact that this product doesn't sting or hurt my scalp. It is gentle, but effective. Effectiveness V05 Conditioner is effective. I feel that my hair, albeit thinning now that I am getting older, still has some body after I've put this in my hair and then rinse it out. It seems to prevent my hair from being fly-away or heavy looking. It just seems to work well with my hair type. It shows that you don't necessarily have to spend a lot of money on a conditioner to get good results. Scent Just a fresh, natural scent. As the name of the conditioner indicates, there is a refreshing fruit smell, but not overly fruity or sweet smelling. VO5 offers other scents other than the strawberry. Each of those that I have tried are just as nice. They are not overwhelming with perfume and fruitiness, but just the right amount of smell to make your hair feel clean.