This Ajax dish soap is cheaper per ounce (14 oz. for the same price as 10 oz.) compared to Palmolive and Dawn, but also much more is required to remove grease. The scent of Ajax is really lemony too, which I don't particularly care for. If you are one to use a heavy hand on dish soap, this would work better for you since it's cheaper. If you are sparse and tend to use only the amount required for a few suds, you'll be disappointed.