I recently switched from using the expensive premium brands in favor of Ajax. Why? It's inexpensive, it's often on sale, and it works just as well as the pricier options. There's really no reason to pay more when Ajax works just as well (and arguably even better). Ajax with bleach alternatives really does get my dishes bright and sparkling with minimal effort on my part - which is awesome because dishes are probably my most hated household chore. This detergent quickly cuts through grease and breaks down food residue without any problems. And it only takes a small amount of detergent to get a sink load of dishes done! The lime scent is probably my favorite of those I have tried. I love lime though, so I may be biased! I find the scent fresh, clean and invigorating. It's well balanced, not too strong but strong enough to cover any unpleasant food odors. And who doesn't love citrus scents?