I love mascara because of how it makes my eyelashes stand out. Isn't that why most women wear it? However, on more than one occasion I would find that the mascara would cause a reaction. I would rub my eyes and find them irritated by the end of the day. Most brands flake and clump. In addition, there is nothing worse than a red-eyed raccoon look before you get to work. I was hoping for the best when I purchased this brand. It is 100% natural. No parabens, nanos, bismuth oxychloride, gluten or mercury. I expected that it would also not work without having all the chemicals in it. Surprisingly, it works beautifully. My lashes stand out and even better, no flaking or itching. I liked it so much that I purchased another (just in case I run out). It only comes in two colors. I personally have only purchased the Onyx. However, I have noticed that the other color is consistantly out-of-stock. Of course, you'll have to choose what's best for you. Enjoy! If this review was helpful, please be sure to click the icon. Thanks!!!