I don't know if it's all twelve to thirteen year old boys who are obsessed with Axe products, or if it's just my son and the boys he goes to school with, but let me tell you these kids really are obsessed. In order to be "cool" in the locker room after gym class my son absolutely had to have Axe Deodorant and Axe body spray. Since I love my kid and I don't want him to feel left out of the cool loop over something as inexpensive as deodorant, I obliged his request. I ended up purchasing quite a few Axe products for him since he's getting to the age where he really needs to wear deodorant and he kept losing the sticks. I was happy with how well it worked. He wasn't stinky at all after using it. And the scent of the Axe Kilo deodorant stick is actually pretty decent. I can't say that I would buy this for a full grown man, but for my little teenager it works really well. I'm sure I'll be purchasing plenty more in the future!