I have been using the citrus grapefruit shampoo from 365 Everyday Value for almost a year now, and really like this shampoo. It feels nice, keeps my hair from being greasy or dry, and on top of that it also smells *amazing*! The scent is refreshing and smells good with out being over powering. i use this shampoo in conjunction with the citrus graper fruit conditioner that is also from 365 Everyday value and they work very well together for my hair. I like the bottle also. It is large enough ( sixteen ounces per bottle ) to help keep costs lower and also prevent it from having to be bought all the time. The shape is good since the shape of the bottle, while not gripped, does not slip out of one's hand easily. It is also not that big that it becomes awkward to hold. There are no animal ingrediants and this is also not tested on animals, which is important to me. I like this shampoo, and it keeps my hair clean and smelling good!