I bought this product after accidentally coming across a consumer reports ranking showing this at the top of the charts. As a pretty loyal Tide user, I was intrigued! My laundry needs are pretty straight forward: basic cleaning, generally nothing more than an occasional grass stain or pasta sauce spill. This was the first up & up laundry detergent I purchased. I was really happy with the performance! My clothes were clean and smelled nice without being "scented". I frankly couldn't tell the difference between this and Tide. I'm very careful about the quantity of soap I use in my front loader, and tend to use slightly less than recommended, and almost always with cold water (except whites). I definitely recommend giving it a try unless you like paying a premium for the same results. Performance Very happy with the cleanliness of my laundry while using slightly less than the recommended quantity in my front loader. Scent Very subtle scent, which is good. My husband probably wouldn't want to smell like a field of lavender.