You can find these vitamins at Target. Up and Up is their store brand so the price of these vitamins is very affordable. They come in assorted flavors which my kids really enjoy the taste. Warning if you have smaller children you need to keep these out of their reach because they taste so good they could eat a bunch of them like candy which is obviously very dangerous. They are dinosaur shaped which really appeal to little boys. These are glutton and soy free if you have children that are allergic to either of these things it makes it the natural choice for you. The one con is they do have artificial coloring which I wish they would replace with all natural coloring. I give this vitamin to my children in the morning with their breakfast. It gives me peace of mind they they are getting all the nutrients they need for their growing bodies especially on those days where they diet is less than desirable. I would recommend these vitamins!