Naming your own price to get a reasonable rate has usually been worth the trouble... until Priceline booked me at a 2.5-star timeshare instead of the 3 star hotel advertised. The 3 star designation appears on Priceline's website while other sites (Expedia, Hotels.com, etc.) show a 2.5 star rating.
Upon learning the name of the hotel where I was booked, I checked the TripAdvisor website and found that reviews of the Ridge On Sedona Golf Resort are mostly negative. Past guests refer to high pressure sales pitches to purchase timeshares. These guests also refer to insect problems in the rooms, including cockroaches and scorpions. Gee, I can't wait to check in!
Not that this "resort" doesn't sound good enough already, past guests also refer to dirty rooms and rude personnel, especially when you refuse to attend their sales presentation. They apparently save the worst rooms for those special guests.
They also require a $100 deposit at check-in to cover any damages. In one case a former guest mentions her effortis to recover this deposit.
Since Priceline has a "no cancellation" policy when you name your own price, there is no recourse other than writing off the dollar loss and finding another hotel.
Passing off a timeshare as a hotel is a deceptive practice and marks the last time I'll use Priceline for hotel stays.