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We drink alot of Coke, but you can never drink enough Coke to get anything good in prizes. It takes forever to save up enough points for anything good. When I shop, I even move the cases of Coke to get to the 50 points on the cases, instead of the 10 points. We probably go through a 24 pack every other day, at least. That is alot for 2 or 3 people. Especially at the price of Coke, these days. It seems like the only thing you can ever do is use your points to enter contests. I really think this is a rip-off... I am not very happy with this form of rewards. You have to wait forever for the site to download and you can never get ahold of anyone at CokeRewards.com. So BlaBlaBla.... Not for me. Maybe I'll switch to Pepsi..