updated December 4, 2013
Seven respected female bloggers, representing six websites, make up “The Viewpoints Blogger Reviews Panel.” This reviews panel was formed in August, 2012, to test consumer products, then weigh in on the pros and cons.
In this unique partnership, their opinions are shared with their own online audience, as well as the audience on Viewpoints to amplify the information consumers are increasingly seeking about products new to market.
Viewpoints selected the review panel members based on their blogging experience, personalities, unique take on life’s challenges and their desire to influence the consumer review space. Additionally, these writers have loyal audiences who respect their opinions, collectively reaching millions of readers, primarily female, each month.
Wavetable and Viewpoints CEO and Founder Matt Moog says this source of expert advice is more important than ever. A Google Consumer Survey conducted by Viewpoints in July, 2013, shows that 41% of consumers have relied on product reviews in the last year when making a purchase, with ages 25-34 being the most likely to depend on reviews. “Consumers tell us they place highest value on product reviews from independent sources — finding them far more trustworthy than reviews collected by sites that sell the products,” says Moog.
The Viewpoints Blogger Reviews Panel Members
The Viewpoints Blogger Reviews Panel is made up of these bloggers from across the United States and Canada:
Amy Bradley-Hole, Freaky Perfect
“Freaky Perfect” is about reaching for perfection, trying so hard — but never quite making it. Amy Bradley-Hole knows the feeling. She worked for many years in the hospitality industry, in a variety of areas including marketing, public relations, customer service development, corporate communications and training. She currently puts those skills to use as private consultant for businesses and individuals. She’s also a political writer for BabyCenter and contributes business-related pieces for a variety of sites.
Sheila Hill, Pieces of a Mom (because motherhood is a little bit of everything)
Sheila Hill started her blog in coastal New Jersey to keep faraway friends and family in the loop. She soon realized that she had a lot to say. From daily life to fun activities and day trips for kids to product reviews, “Pieces of a Mom” has evolved into much more than just a daily diary.
Sarah Mock, How I Pinch a Penny, Helping you save one penny at a time.
Saving money is important. Sarah Mock’s family in Pennsylvania has cut back on many items, and she blogs about creative ideas for increasing value and reducing cost. She is also is proudly ‘green’ in that she recycles, cloth diapers her baby, gardens, composts, and buys local when possible. Sarah also writes a column for Smart Magazine. Sarah loves the idea of donating the products she tests to charity, which she explains in her own blogpost announcing her partnership with Viewpoints.
Randi Chapnik Myers and Mara Shapiro, momfaze, the real scoop on raising teens
From Toronto, Randi Chapnik Myers and Mara Shapiro dish about the joys and challenges of parenting teens and tweens, from stalking kids’ Facebook pages to sharing their clothes to teaching them to stay safe – all while walking the tightrope between Mom and Friend. Frank, funny and honest, these two midlife moms aren’t shy about telling it like it is.
Marci Rich, The Midlife Second Wife, The Real and True Adventures of Remarriage at Life’s Midpoint
Marci Rich started her blog after discovering that there really is life after 40, after divorce and after cancer. Readers find inspiration, comfort and humor at “The Midlife Second Wife,” which she defines as “a literary lifestyle/relationship blog with recipes and a medical memoir.” Read Marci’s own post about her partnership with Viewpoints.
Kathy Zucker, METRO MOMS Network, Consulting Network + Biannual Expos + Magazine = Parenting & Career Answers
The “Metro Moms Network” is more than a blog. Kathy Zucker is founder of this one-stop shop to help families juggle career and parenting. From childcare solutions to expert advice to products that moms can’t live without, the “Metro Moms Network” is a valuable resource for New Jersey parents.
The plans for sharing product reviews include blogging, creating videos and participating in live stream chats via Google Hangout.