Dieting? Who isn’t? There are few businesses bigger than the diet industry. At any given time, it’s estimated that one in five people is on a diet to lose weight and feel better.
But here’s something we found surprising. The market research company, the NPD Group, reports that the number of dieters is actually down from its peak in 1991 – when fully a third of the U.S. was following a weight loss plan. One theory is that the emphasis now is on eating healthier — not restricting portions or entire food groups — which explains the popularity of The Eat-Clean Diet. It’s the highest-rated diet on Viewpoints and wins ”Best Overall” diet honors in the Viewpoints Reviewers’ Choice awards of 2014. Its secret is its simplicity. Read the rest of this entry »