Store Brand Baby Formula Matches Up To Name Brands

Store Brand Formula

If you’re looking to cut costs, store brand formula is a popular alternative to expensive name brands.

Almost everywhere you can shop for baby products, you’ll find big name brands and store brand equivalents. If you go by advertising alone, you might think name brands are the only ones that are any good for your baby. But when your bill is adding up at the checkout counter, every little bit of money you can save counts. Often, store brand products are just as good as name brands, and especially with baby formula, you may be able to save quite a bit of money by buying store brands.

Regardless of which baby formula you choose, they all must meet minimum requirements set by the FDA to ensure babies receive proper nutrition. Reading the label and comparing ingredients will show you the differences between name brands and store brands. Baby formulas will differ generally in the “added” ingredients. Additions like DHA can be created from a variety of sources.

Store-brand formulas are made by one company

There are 50 store brand baby formulas created by PBM Products, Inc., available throughout the United States. These include popular store brands such as Wal-Mart (Parent’s Choice), Sam’s Club (Simply Right), Target (Up & Up) and Kroger (Comforts). Store brand baby formulas come in several varieties to suit different nutritional needs and correspond to name brand formulas. The Premium Formula matches up to to Enfamil and the Advantage corresponds to Similac Advance.

Special needs formulas are also available from store brands to meet a variety of digestive needs. The specialized formulas seem to rate as high as their brand name counterparts, though there are less reviews available for them.

Real moms rate store brands just as high as name brands

It’s the experiences of other parents that tell the tale of whether store brands of baby formula are worth the cheaper price. Moms seem to agree that store brand formulas hold their own up against the name brands. For example, Parent’s Choice Premium receives a hearty 93/100 rating from Viewpoints reviewers, but Enfamil Lipil Premium receives a slightly lower 86/100. Both Parent’s Choice Advantage and Similac Advance receive an 86/100 rating. Up & Up Baby Formula from Target fares just as well with high 90s ratings also.

From a satisfied store brand purchaser:

“I’m not afraid to pay for quality but when these formulas are exactly the same I don’t see a point. My son is almost three months old and we haven’t had a single problem with the formula and his pediatrician agreed that it was a good choice.” – hnebel, Reviewer since 2011

However, like all baby formulas, what works for one baby may not work for others. Some of the complaints by users of store brand formulas refer the inconsistency in color and quality as well as not mixing as well as other formulas.

What do you think? Would you be willing to switch to a store brand formula or will you stick with the name brand product?

Have you used any of these formulas? Help other moms pick formula by writing a review>>

Editor’s note: If you have professional experience with baby products, Viewpoints is recruiting experts in priority product categories to write for our blog. Check out this overview of the Viewpoints Category Expert Program, including qualifications, compensation and how to apply.

Carrie Chance (63 Posts)

Carrie Chance has long been active in the consumer reviews space, as both a writer and a reviewer. She has a special interest in kids and family issues. Carrie works full-time as a pre-school administrator and is mom to three young children of her own. She and her family live in Lansing, Michigan.