Blendtec Debuts Designer Blender at 2013 Housewares Show

Blendtec unveils new blender

The Blendtec Designer Series blender features a touchscreen and comes in a variety of finishes.

This month, hundreds of exhibitors gathered in Chicago to unveil their newest and most innovative products at the International Home and Housewares Show.  More than 60,000 people registered for this four-day event to get a peek at design and technology trends for everything related to the home.

One of the most eye-catching products was the Blendtec Designer Series Blender.

Blendtec debuts Designer Series blender

Blendtec founder Tom Dickson

According to Tom Dickson, founder of Blendtec, “It’s the most advanced, sophisticated blender in any environment, and we think it’s also the most gorgeous. Cooking veterans and blending novices can now blend with the most powerful and sophisticated technology that’s ever been offered.”  So, what makes the Blendtec Designer Series blender stand out above the rest?  Let’s take a look.

Digital display

Most blenders incorporate a series of push buttons which allow you to adjust the speed of the blender.  This isn’t such a big deal until it comes time to clean up and you have to dig around each individual button with a toothpick to clean out the gunk.  The Blendtec Designer Series has replaced these push buttons with a full LED digital display.  If there is ever a mess, you simply wipe the surface with a damp sponge and it’s clean.  Another great feature is that all of the electronic components and controls are sealed and protected from liquids.

Touchscreen of Blendtec Designer Series

This control panel lights up when in use, then goes dark when turned off.

In addition to ease of cleaning, the digital display has a countdown function, which tells you exactly how much longer until your blend in complete.

One-touch performance

Pre-programmed blend cycles take all of the guess work out making the perfect creation.  With a single touch, the Blendtec will crush ice, prepare a batter (cake, brownie), blend a smoothie, churn ice cream, whip up a whole juice drink or puree a delicious soup.


Tired of countless appliances cluttering your precious counter space?  The innovative design and unparalleled performance of the Blendtec Designer Series allows you to use this blender for more than just blending and ice crushing.  This blender also does the job of a coffee grinder, grain mill, hand mixer, bread mixer, food processor, meat grinder, whole juicer and ice cream maker.  How is this possible?  Because the Blendtec incorporates the most powerful motor of all blenders on the market – 1560 watts vs. 350 watts for a typical blender.

VIDEO: Blendtec engineers explain the science behind the Blendtec Designer Series blender in this promotional video.


Yes, the price is steep.  The Blendtec Designer Series retails for around $450.  Keeping in mind that it functions as a substitute for several other types of appliances, the price might not be so extravagant after all.  I hope to try this blender sometime soon.  If I do, I’ll let you know whether it measures up to all of the hype.

In meantime, if you’ve been one of the first to buy a Blendtec Designer Series blender, we’d love your product feedback>

Editor’s note: If you have professional experience with blenders, Viewpoints is recruiting experts in priority product categories to write for our blog. Check out this overview of the Viewpoints Category Expert Program, including qualifications, compensation and how to apply.

Amanda Bryant (56 Posts)

Amanda Bryant is a design professional with an interest and expertise in products for the home and office. She is founder and principal of HangItUp Chicago, a fine art rental business partnering exclusively with Chicago-area companies.