VIDEO: Avoid the Panasonic Flash Xpress Toaster Oven, Say Viewpoints Bloggers

VIDEO: Members of the Viewpoints Blogger Reviews Panel gathered online to compare reviews of the unique toaster oven

It’s difficult to have high expectations for a toaster oven. It’s a one-trick pony. You might use it to heat snacks or actually make toast. That’s about it. The Panasonic Flash Xpress toaster oven promises to cook “up to 40-percent faster than conventional toaster ovens.” It’s compact and cute. So what about this toaster oven is such a turnoff for the Viewpoints bloggers?

The Panasonic Flash Xpress Toaster Oven

The Panasonic NB-G110P Flash Xpress Toaster Oven is clearly a different toaster oven:

  • It looks unusual, a bit futuristic and is unusually lightweight.
  • It features pre-set buttons for toast, frozen waffles, rolls, frozen pizza, frozen hash browns and quick reheating.
  • It cooks much faster – thanks to infrared technology.

It has also earned the Good Housekeeping Seal of Approval on other websites. So what’s not to like – or even love – about it?

The test and the verdict

Turns out, there is plenty to dislike when it comes to this toaster oven. In fact, it gets a big thumbs down from most members of The Viewpoints Blogger Reviews Panel. Nine respected female bloggers, representing eight websites, make up our panel, formed in August, 2012, to test consumer products at the same time, then weigh in on the pros and cons. Based on the blogger reviews, Viewpoints rates the Panasonic Flash Xpress a weak 70/100, compared to the average rating for toaster ovens of 84/100. In other words, a big disappointment. So what gives?

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How the test worked

Viewpoints spotted the Panasonic NB-G110P Flash Xpress Toaster Oven ($124.89) on Amazon earlier this year and ordered enough toasters to send directly to the homes of our bloggers. They arrived in early November and since then, the writers have been toasting, baking, reheating and taking notes. They arrived at their opinions independently. Their comments are unbiased and unvarnished.

The verdict

Money-saver Sarah Mock of How I Pinch A Penny was excited to try it out, but writes that she had a bad feeling when she opened the box.

“I was concerned the toaster oven would fall apart if I dropped it. It seemed to be made out of lightweight materials. But then I chastised myself for judging the product before I used it. Never judge a book by its cover, right?”

The oven arrived when Kathy Zucker of Metro Moms Network, based in Hoboken, New Jersey, needed it – literally,  one week after Hurricane Sandy. She gives a shout-out to the UPS driver for bringing the “BIG box” upstairs since the elevators in her apartment building were (are still) out of order. It performed capably on Thanksgiving, when the main oven was occupied, but Kathy doesn’t plan to buy one.

“The primary deal breaker? The infrared light that turns on and off every few seconds. Situated at counter height, the Flash Xpress was right at eye level for my preschooler, who displayed a previously unsuspected masochistic side by standing right in front of the display while his chicken nuggets were cooking. After one week of use and increasing parental concerns about childhood blindness, my family rebelled against the Flash Xpress and demanded the return of our old reliable toaster.”

Bloggers review newest Panasonic toaster oven

This new product, the Panasonic NB-G110P Flash Xpress Toaster Oven, was tested by bloggers in their own kitchens for about a month.

Ditto from Sheila Hill, who writes Pieces of a Mom. She also worries about safety.

“Although the handle was heat-resistant, the window became very hot and gave off a lot of residual heat. The appliance itself was flimsy and reminded me of the children’s Easy-Bake oven due to it’s being so compact and lightweight.”

The toaster oven weighs 7.5 pounds and measures 10 1/4″ (H) x 13″ (D) x 12″ (D). Marci Rich blogs at The Midlife Second Wife just honestly doesn’t see the point of the product.

“Although the compact design would be an asset to a small kitchen, I just don’t see the point of this product. If you want toast, use a toaster. If you want to prepare a frozen pizza, be aware you can’t go any larger than a nine-inch pie. Better to just use your oven.”

Freaky Perfect mom Amy Bradley-Hole was more generous. Basically saying, it is what it is.

“Was it perfect? No. But as far as toaster ovens go, it’s pretty darn good…As with any toaster oven, it gets hot on the top. The rack automatically moves forward when you open the door, so you don’t have to reach in to grab for food.”

The mother of teens, blogger Lian Dolan of the Chaos Chronicles is also impressed with the features of the oven and finds the infrared light “mesmerizing.”


If you are curious to see the oven in action, Sarah Mock included a video in her How I Pinch A Penny blog post that is loaded with pictures and information about her test.

VIDEO: To see the toaster oven in action, watch this video.

Bottom line?  It does what it says it will do – cook food fast and (mostly) evenly. But the fact that it heats up so quickly is bit off-putting, even frightening. Randi Chapnik-Myers and Mara Shapiro write at momfaze.

Randi says, “We didn’t like the on-off button or the interior light. We liked the size and construction overall but the interior light kept flashing on and off, making the unit annoying to use.”

Editor’s note: If you have professional experience with toaster ovens, Viewpoints is recruiting experts in priority product categories to write for our blog. Check out this overview of the Viewpoints Category Expert Program, including qualifications, compensation and how to apply.

You’ve heard of the consumer review? The Viewpoints Blogger Reviews Panel creates a “social review.” Viewpoints selected the review panel members based on their blogging experience, personalities, unique take on life’s challenges and their desire to impact the consumer reviews space. In this unique partnership, their opinions are shared with their own online audience as well as the audience on Viewpoints to amplify the information consumers are increasingly seeking about products new to market. Once the testing is complete, each blogger donates the product to a charity of her choice.

Carol Fowler Carol Fowler (53 Posts)

Carol's background is broadcast journalism, and for nearly two years, she led the content team at Viewpoints. In 2014, Carol co-founded Queue Digital to help news organizations leverage the explosion in mobile to grow a new audience for their awesome content.

  • asfasfd

    How is it relevant that the nine bloggers reviewing this are female?

    Also, seriously, how is the fear-mongering of a hyper-sensitive mother who is totally ignorant (afraid of infrared cooking? Are you serious?) relevant? You presented it as an actual concern, when it’s nothing more than a baseless ignorant fear.

    And then someone whining because the glass front was hot and could burn a child who touched it? Yes — welcome to EVERY SINGLE TOASTER OVEN THAT EXISTS.

    These people seem really dumb and unwilling to, you know, do anything to avoid “problems” that involve actual thought. It’s probably best that they not breed any further.

  • Spyderman550

    “Parental concerns about childhood blindness” because “my preschooler, who displayed a previously unsuspected masochistic side
    by standing right in front of the display while his chicken McNuggets were cooking?”

    Well, DUH! Don’t have the kid stand in front of the toaster, and verbally smack him ‘long side his masochistic head when he does. Good Lord, woman, use some common sense and stop blaming the toaster for the stupid act of your kid.

    The article should never have been published: it offers no scientific knowledge and substitutes subjective anecdotal comments instead of objective, scientific facts. So the toaster gave off heat? Well….how much heat for how long? Did you measure how much heat was given off? “Flimsy?” How does one gauge “flimsy?”

    The window “gave off a lot of residual heat?” (What did she expect? It’s a toaster oven). Even our old Cuisinart toaster gives off heat.

    • asfafsasf

      There’s nothing wrong with looking at the heating element/light of the toaster oven. She doesn’t need to verbally smack the kid. She doesn’t need to worry about it *period*. It’s of no danger.

  • Tkara

    Worst quality of reviews I’ve read in awhile!
    Very sad.
    Especially for an excellent toaster oven. I have two currently and they work very well. One is in our rv and I use it exclusively for meals.
    I will be replacing these when needed with the exact same model!

  • Bob C

    Really? You want a toaster oven to be your baby sitter? You shouldn’t have had children is all I can say.

  • Pat Barr

    “It’s difficult to have high expectations for a toaster oven. It’s a one-trick pony. You might use it to heat snacks or actually make toast. That’s about it.” Single people like me use toaster ovens to make toast, bagels, Boboli pizza, taquitos, French fries, etc. I have an older Flash Express that’s lasted 10 years & am considering a new one. It requires no pre-heating, cooks faster & browns the food. BTW, infrared light is invisible. The Flash Express uses infrared plus visible light.

  • Duncan

    Agreed – review gives no solid information. Awful review. Some didn’t like it because their child looked at the light? Really? Some said it heated up too quickly. REALLY? Another didn’t get the point (Want toast? use a toaster. And it’s too small for pizza) REALLY? Are you so much of a dim wit that you can’t think of any other use for it than toast and pizza? Toaster ovens are great. They do a lot of what big ovens do, but without the hassle. Reheat a few slices of pizza that were leftover from last night. Make yourself a Croque Monsieur under the broiler. My parents make fantastic chicken wings in their toaster oven all the time.

    I came here because I wanted to know if the oven worked well, and if it could broil. What I got was garbage information. What a waste of 9 toaster ovens. GESSHHHHHH

  • Neil

    I have never read such a dumb review. First you get mad at the oven because you can’t patent your kids to look away from the light? ? And who gets put of by an oven that heats up quickly? Ya you’re right, waiting longer is better….

  • dave

    wow, so you dump on a flash oven because your kid isn’t smart enough to look away or because it heats up so quickly? i’ve used flash ovens for over 5 years and swear by it, we dumped our microwave in favor of it. spend a week, learn how to use it, you’ll never go back, no more mealy microwaved food for us. i have both this oven and a black and decker and we love them.

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