When I ran out of my St. Ive's apricot scrub, my husband picked some up for me at the store when he was out shopping. But of course, he saw the Equate brand of scrub and figured that it had to be just as good (and cheaper too!). I was skeptical that I would like it, but didn't want to hurt his feelings, so dutifully tried it out. Lucky for me, I was very pleasantly surprised! The Equate Refreshing Apricot Scrub was almost as good as the name-brand version. I felt like it did a great job of ridding my face of dead skin and achieving that desired "glow." The only areas (and they are minor) that I felt it didn't quite live up to its name-brand counterpart were in consistency and scent. The consistency of the Equate scrub has more of the "grit" per cream, so it takes a little bit to get used to the more rough feel of this scrub (which might be what you prefer anyways). The scent, to be honest, was just not that great. Not horrible, but nothing to write home about. All in all, I would definitely recommend this product as a great alternative for your traditional choice of Apricot scrub!