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Well, i had my doubts about this to begin with and not simply because of the price but because out of all of the primers i looked at the reviews for, NONE of them had good ones except 2, and that's not just for e.l.f. but other products as well. It seems it's hard to come by a really good primer for a good price anyway. Against my better judgment i got this anyway, but i was pretty much disappointed. What this product provides a regular liquid foundation can provide and either way, they both crease up in no time whatsoever. I mainly got this to aid with my cream eyeshadows, but it was no help it all, it just all creased up together, it was a lost cause. I even tried applying powder over the primer, or eyeshadow over the primer and THEN a powder, neither seemed to help to be honest. It's really just a waste of money if you ask me, i guess it works OK for the price, but to me i'd rather just use foundation.