I was just thinking of how much the summary page for a product can help you!  Everytime I'm researching something quickly, I love that I can see thumbs up/thumbs down percents, as well as percent of different star ratings, as well as a quick list of pros and cons.  I love that the pros/cons shows how many people gave it that pro or con.  And I love that you can filter by pros/cons!

Sometimes I'll see one "pro" that stands out, and I love that I can filter to see who said that pro and then read their reviews.

So on this subject, do you write your pros and cons wisely?  Do you think about the person coming to the page and seeing your pro?  When I wrote on other sites, I used to be generic with pros/cons b/c I felt like no one ever read that part.  But on Viewpoints, I am very conscious of my pros and cons and put a lot of thought into it.  I try to include all of the top points for liking or disliking the product.  Sometimes I feel like I can't come up with short enough pros/cons, but the character limit just challenges me to phrase my pro/con differently!

What about you?  How important or how much time do you spend doing pros and cons for your reviews?