Mike, that does truly tick me off when I've read reviews stating stuff like "only complete idiots would like this!" especially if it was a movie I really liked!  It's one thing to say that I found a movie dumb or boring, but to claim that others who like it are idiots is just wrong.

I do the write - reread - cut thing everytime, but sometimes it still seems long.  But every sentance is useful for some products and I only end up trimming the sentances, getting rid of words like "really" or "very".  There are times I found that I repeated myself, and I cut that too, but other times every sentance is covering a unique topic and it just gets long!  I figure it's helpful to someone who wants to know all the details.

Please note, when I cover a lot of details I am rarely sharing facts that could be found online.  Most the details I feel MUST be shared are things I learned about the product/vacation spot that the website didn't tell me.