I write my review then go back and see if I duplicated any info or if I said things that aren't necessary. I often give a little history of how I came upon the product or service and I won't cut that even if it means going longer.

I try to write tight but when I cut things out JUST because I don't want to go long, I feel I short changed the reader. I guess it's a matter of saying what you want to say in as many words as you need to say it.

The best thing I have found to do is to recap my opinion at the top of the review in case people want to just get the gist of things. Then I feel I can go into a bit more detail. I break up the review into pieces so people can skip what they don't care to read. I leave out things that they can get on the websites like ingredients (unless they are for vitamins or nutrition items), packaging, and other things that aren't necessary. I have written long reviews and felt anything less would not do the product/service/experience justice.