I don't support PETA because they spend most of their time on headline grabbing antics. I did a Google search on PETA news stories and found some recent antics.

In Hempstead, NY they entered a children's school uninvited and handed out pictures of injured or sick animals which frightened and scared the kids. In No. Carolina they are pressuring Duke Medical Facility to serve only vegetarian meals to everyone - patients, doctors, nurses, etc. They make a big ruckus then move on. I'd rather support a group that actively focuses on helping animals, not trying to get media attention every day.