RE: njchicaa & bkovacs,

The top, right hand corner block is a rotating ad space. This block rotates between a couple different features right now, this will change periodically:

• Have an opinion? Join Viewpoints to share it!
• Community Speaks Out - Sponsored by Whirlpool
• Kenmore Elite paid ad

We do want to make sure the divide between advertising and consumer feedback is cleary defined. We can look at ways to make sure ads are obvious. We do have to have some ads and are happy to find that well known and established brands want to be associated with this community's reviews.

Right now, the featured reviews are of a seasonal product - air conditioners. We will be switching this up each month with new reviews and new types of seasonal products. 

Thanks for voicing your opinions here. We're compiling feedback.

Meredith