I am a new mom and breastfed exclusively for the first 3 months.  When it was time for me to go back to work, I used Enfamil because I had a few free samples from my doctor.  When the samples ran out, I went to buy more and was blown away by the price of one can!  I noticed the Target brand formula and that the price was cheaper by 50%.  I was hesitant to use the store brand because I wanted only the best for my baby but I compared the ingredients, did my research online and consulted my pediatrician.  My pediatrician said that store brand formulas are nutritionally identical to the name...