For the past few winters I've alternated between Vaseline Intensive Care Total Moisture Dry Skin Products and other similar generic brand products. For general moisturizing, the generic brands worked as well as Vaseline, and were less expensive than Vaseline. But when the skin became so dry (from heating) that the cracked skin was painful, Vaseline worked better and faster than the generic brands to soothe the cracked skin and the pain.