I absolutely LOVED the OLD Outlast Lipstick. Then they had to go and fool with it and change it and now it just sucks! The OLD formula did last 8 hours and more. The new formula has to be re-applied about every 2 to 3 hours. The colors are drab and no where near as vibrant as the old colors were. The new formula is so creamy that it is almost liquid and smudges until it dries which is at least two times longer that the old formula. The new topcoat has a sickeningly sweet taste that is obnoxious! They changed it alright - for the worst! I am changing brands!