i love my tom's natural whole care anticavity tartar control plus whitening gel fluoride toothpaste flavor orange mango . i will not buy any other brand of toothpaste . i am a teeth crazy person . i am always looking for something better without all of the chemicals and other junk the companies put in products . i have found it in tom's of maine . i am always trying all of the new fancy toothpaste but i have no need to anymore . this toothpaste makes my mouth feel clean and fresh . my daughter loves it too . this is all my family uses . i love the different flavors .i am willing to pay the extra...