I like L'oreal Vive Pro shampoo for dry or damaged, color-treated hair because it does what it tells you on the bottle. It makes your  hair easy to manage,  while gently cleansing.  It  evenly cleans color-treated hair hair from the top of your scalp to the ends of your hair without fading the color. It keeps your color truer,longer. L'oreal Vive Pro shampoo has dual UV filter technology that locks  the  vibrant color in and protects your hair from any dryness or damage.

    Unlike other shampoos, when I use L'oreal Vive Pro shampoo, it always makes my hair  feel  soft...