Recently tried the Starbucks VIA the other day when they were doing the Starbucks taste challenge promotion. The Starbucks Via  taste good for an instant coffee, it's not like nescafe or any other instant coffees that I've had in the past. Nevertheless, it's still instant and cannot compete with the freshness of getting a hot cup o joe!

I thought that the flavor was VERY strong for and instant coffee though. A little too bold, extremely rich, some bitterness and dark. And I'm an avid Starbucks coffee drinker and do enjoy coffee almost everyday so I was suprised by the simliarity to regaular coffee,...