In our house there is a morning ritual that must include freshly ground coffee. The Eight O'clock Columbian whole Beans pack a ton of full bodied flavor into their beans. At about half the cost of popular name brand whole coffee beans,these Eight O'clock beans are worth every cent. You can purchase this coffee and still save the so called "Latte factor" that many coffee consumers spend as their daily indulgence. If you haven't tried this brand,it makes good "cents" to try it.