I am a person who looks at what is in the product before I buy it. I like Seventh Generation Products and this detergetn is no exception. I do think they have a line of earth friendly, dependable products. Clothes come out clean and fresh. I would love to see the cost go down a little more. If they use less ingredients, shouldn't it cost less? You can sign up on their website and they will give you access to the coupons, which come in handy. Watch for the products to go onsale then use the coupons. The coupons don't last long once you print them, I think about 4 weeks, so print when you know you...