Just moved into a new house in the burbs, 2 cars and a kid on the way.   I've had AAA for 3 years now (because the offered the best coverage and rates) but I thought I'd shop around.  Got quotes from 6 different companies and they were still the best (several hundred dollars less than Allstate).   My local agent has also been very helpful answering questions and changing policy info.  

I'd recommend paying the $40 for the AAA motor club membership and you get a bigger discount on home and auto insurance (in addition to the trip planner, etc).