When I first saw Philadelphia Spinach & Artichoke Cream Cheese Spread in the store I thought it sounded disgusting. Then I got the coupon from Viewpoint and decided to give it a try. It wasn't as bad as I had expected.... but there are many other flavors of Philadelphia Cream Cheese Spread that I like much better, including plain Philly. I think the Philadelphia Spinach & Artichoke Cream Cheese Spread would be a good addition to some salads or sandwiches - where the flavor would become part of the mixture. It is a little too intense just sitting by itself on a cracker.