Well, I started my christmas shopping this year using a gift card I had to amazon. I looked through alot of the discounted toys and purchased quite a few toys for very little money. Then I went to a few big name stores to do some shopping.- I couldn't make myself buy anything there. Everything I saw were toys I had seen on amazon for nearly half the price!! I walked through the aisles saying 'oh my gosh, I saw that on amazon.com for --' I think I might have cost those places some customers (sorry). So if you have any questions, I'll be on amazon....lol