I buy Nature's Best Isopure dutch chocolate off drugstore.com - i am powerlifter and need about 500 grams of protein daily, so a supplement is crucial - with 50 grams of protein per serving, this is perfect for me - it may seem extreme to others, but try upping your protein intake, particularly right after a workout, and see how it transforms your body - i'm 49 years old, have more lean muscle and am stronger than I was when I was a 22 year old competitive lifter - and this stuff is one reason why - now it's more $$$, but it is an isolate, so it is very low in fat and cholesterol, without a hint...