I have been watching for this type of long lasting lip color- I noticed that many of the other brands that produce this type of lip color focus more on lip glosses (applied with a brush or sponge wand). I don't particularly care for lip gloss. Superstay lipcolor instead has a top coat that is more like a clear lip balm that applies easily and smoothly, and feels good on my lips. This product is easy to use and the color does last for several hours. Just make sure you let the color dry on your lips before you apply the balm.