After having my first baby I did not realize how much formula would impact my budget, needless to say I ran out of money and was down to my last $20, payday was no where in sight.  I had to have a coupon to even afford the enfamil my baby was on.  Went to target to pick it up and noticed they just came out with a low lactose version in the target brand (purple can equivilent to gentlease) and at the time it was only $13!  I was seriously afraid to spend my last $20 on it and my baby not be able to eat it.  So I grabbed the can and went to the customer service desk to see if I can return it...