Just recently purchased the new axe shampoo. I've been a big fan of the axe products and use the body wash on a daily basis. I've enjoyed the shampoo but not completely sold as my final brand. I'll have to try some of their other products and see if I like these better. It didn't foam up as much as I like. The smell was pretty good but there again I may like something else a little better. Both my boys have tried the product. One is 14 and the other 12. The oldest loves it, the youngest says its just ok. Hope this helps.